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Cours accéléré en Social Media Marketing

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Un cours accéléré sur le marketing des réseaux sociaux, conçu pour transformer le contenu en engagement et conversion auprès de l’audience. Structuré en quatre chapitres, il commence par les bases du SMM (Social Media Marketing) et la création de contenu engageant pour des plateformes spécifiques (Facebook, Instagram, LinkedIn, TikTok). Le cours explore ensuite le storytelling, l’optimisation de la portée (organique, sponsorisée et collaborative), et la mesure des KPI (indicateurs de performance) pour analyser l’impact des campagnes. Enfin, il aborde les stratégies de conversion via des techniques avancées, telles que le retargeting et les CTA (appels à l’action) optimisés, avec des conseils pour maximiser les résultats de chaque campagne. Download PDF
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North African Perspectives on Studying Abroad: Examining Morocco's Transition From French- to English-Speaking Destinations and Programs

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This paper explores the transition of Moroccan students from French-speaking to English-speaking destinations and programs for studying abroad. The study uses a combination of quantitative and qualitative research methods to identify trends and patterns in destination preference over time and to gather in-depth information on how and why students choose specific countries for their study abroad programs. The quantitative research findings reveal a significant shift in destination preferences for Moroccan students from French-speaking countries to English-speaking countries over the past few years, while the qualitative research findings provide insights into the motivations and priorities of Moroccan students seeking to study abroad. The findings of this study provide valuable insights and added value for practitioners, especially universities and governments seeking to attract international students from North Africa. Introduction Maghrebian North Africa is a region that is characteri...
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