From Search Engines to AI Assistants, Analyzing the Transformation of Internet Browsing and Its Consequences for Content Websites and Online Advertising

  

The present paper delves into the ethical implications of AI assistants on the online advertisement industry. It argues that the ascent of AI assistants fosters an unethical dismantling of classic content websites, resulting in diminished user traffic and engagement. Furthermore, it highlights the ethical concerns surrounding content ownership and attribution, as AI assistants bypass traditional channels and provide information without due recognition. The exploration of these issues seeks to shed light on the intricate relationship between AI assistants and the online advertisement industry, urging stakeholders to consider ethical frameworks that promote fairness, transparency, and sustainability within this evolving landscape.

https://doi.org/10.1201/9781998511235-2 

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