[Guest Lecture] Minister Ryad Mezzour - Final Lecture 2024-2025

 


I was very happy that Minister Ryad Mezzour accepted my invitation and dedicated an entire session to engage with students, answering their questions with candor and insight during my last guest lecture of the academic year 2024-25.






Popular posts from this blog

Cours accéléré en Social Media Marketing

Image
Un cours accéléré sur le marketing des réseaux sociaux, conçu pour transformer le contenu en engagement et conversion auprès de l’audience. Structuré en quatre chapitres, il commence par les bases du SMM (Social Media Marketing) et la création de contenu engageant pour des plateformes spécifiques (Facebook, Instagram, LinkedIn, TikTok). Le cours explore ensuite le storytelling, l’optimisation de la portée (organique, sponsorisée et collaborative), et la mesure des KPI (indicateurs de performance) pour analyser l’impact des campagnes. Enfin, il aborde les stratégies de conversion via des techniques avancées, telles que le retargeting et les CTA (appels à l’action) optimisés, avec des conseils pour maximiser les résultats de chaque campagne. Download PDF
Read more

Assessing the Adoption Readiness of Moroccan Consumers for AI-Powered Assistance and CRM Systems

Image
  This research investigates Moroccan consumers' attitudes and readiness to embrace AI-powered Customer Relationship Management (CRM) and assistance systems, within the context of their unique cultural and technological landscape. Utilizing a cross-sectional survey approach with a diverse sample of 4,614 respondents, this study examines factors influencing AI adoption, including cultural dimensions, technological infrastructure, trust, and concerns. The findings inform businesses operating in Morocco, contribute to theoretical knowledge on technology adoption, and offer insights into AI adoption in diverse cultural settings. Read more: https://www.sciencedirect.com/science/article/pii/S1877050924010809
Read more